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What if Anita Roddick had known this before she went to the stock market?
At Seeking the Obvious we have put out two things that truly matter to us: our mission *Value Change for Survival* and our vision *A Market with a Human Face*. But words are easy. What makes the difference is the structure behind them. That is why we want to talk about the Companization model. Hans Hassle started the first Companization with Plantagon. Not many people understand how deep that actually goes. This is not a company with nice values on the wall. It is a completel
5 days ago3 min read


The Law Was Written for Everyone — But Only a Few Could Read It
By Hans Hassle, Founder — Seeking the Obvious® & Juridikguiden.online There is a quiet injustice hiding in plain sight in most democratic societies. We tell people they live under the rule of law. We tell them they have rights — as tenants, as employees, as consumers, as citizens. We build elaborate legal systems, funded by public money, in the name of equality before the law. And then we write those laws in a language that only specialists can read. The result is predictable
May 203 min read
Your Brand Is Lying to You — And Your Leadership Team Is the Source. Why the most expensive brand problem isn’t external. It’s internal.
You’ve spent millions on brand strategy. You’ve hired the consultants, run the workshops, approved the guidelines. You have a brand book with the right fonts, the right tone of voice, the right values neatly bulleted on page twelve. And yet something is off. The campaigns feel slightly misaligned. New hires describe the company differently than veterans do. Leadership talks about the brand one way in the boardroom and another way to investors. When you ask your executive team
May 111 min read
Will we see Muskianity, Bezlam and Zuckerism save Mankind?
By Hans Hassle, guided by Prof. Dr. Lars Kirkhusmo Pharo. The development of global brands and their leaders, generates an unrealistic trust for corporations taking responsibility for creating a sustainable future — among students, consumers and decision makers. Expectations on who will guide us into the future is rapidly shifting from democratically chosen politicians towards share holder controlled entrepreneurs. After launching Corporate Social Responsibility and Corporate
May 111 min read


What if the most obvious thing in business was also the most radical?
At Seeking the Obvious®, we believe a sustainable economy isn't a utopian dream — it's the logical next step. The obvious one. We create space for unlikely conversations — between corporations, NGOs, universities, governments, and international bodies — because real change rarely comes from one sector alone. We initiate research and make sure the findings travel further than academic journals. We develop the kind of leadership that looks 20 years ahead without losing sight o
May 11 min read


Book Release: Does Money have a Soul?
Manderley Media in Stockholm take on the manager role, as Seeking the Obvious® founder Hans Hassle releases his second book. You can follow and support the development at Hans Patreon page.
Nov 30, 20251 min read


Academic discussion on "Corporate Religion".
Academics from Europe, USA, China and Korea join Seeking the Obvious® in an extensive discussion on corporate culture. We can see corporations developing their own belief system, mythology, symbols, rituals, moral precepts and ”religious specialists” or missionaries being the charismatic CEO or entrepreneur. To express the brand and let others experience the brand, the corporation builds impactful headquarters, impressive factories and whole areas filled with monumental thing
Aug 11, 20241 min read


The Companization Academy®.
The worlds most inclusive governance model for corporations - now you can learn how to use it it your own business. We introduce an internationally awarded governance model for a Value Change in Business: The Companization®. Maximizing profit is no longer a reason for a company to exist. But profit with a purpose is. Business as Usual is Over “The Companization is a new and modern variant of a share holding company, where maximum competitiveness is achieved through voluntary
May 21, 20231 min read


Social Entrepreneurship in Myanmar.
We initiated small, social businesses in Burma/Myanmar together with local entrepreneurs. All business is based on commercial...
Nov 30, 20211 min read


The Message
Listen to Chief Oren R. Lyons speech at the UN-Millennium summit, August 2000. In August 2000, Chief Oren Lyons delivered this speech in the UN General Assembly Hall during the Millennium Peace Summit. CIAGENCY® founder Hans Hassle was privileged to be there as an observer. Some time later he recorded Chief Lyons in his home, following the same manuscript he used in the UN. 2021 Chief Oren Lyons and Hans Hassle decided to edit this second version of the video - even more rel
Aug 30, 20211 min read


A deep study on the Companization® Governance Model by Nord University et. al.
A comparative/historical research project on the Companization® governance model is being made by Prof. Dr. Lars Kirkhusmo Pharo, Nord University Norway. The Companization governance model is picking up international attention. The model is built on an advanced societal approach where the objective is to democratize the share holding company by taking away anonymous ownership that only focuses on maximizing profit. Together with the global investment fund, Norwegian Sovereign
Aug 12, 20211 min read

