Academics from Europe, USA, China and Korea join CIAGENCY® in an extensive discussion on corporate culture.
We can see corporations developing their own belief system, mythology, symbols, rituals, moral precepts and ”religious specialists” or missionaries being the charismatic CEO or entrepreneur. To express the brand and let others experience the brand, the corporation builds impactful headquarters, impressive factories and whole areas filled with monumental things that express what they stand for.
“The corporation as an institution is moving towards becoming like a church or temple for the brand.”
The corporation as an institution is moving towards becoming like a church or temple for the brand. This is advanced, strategic and mythological storytelling as a tool to create mythologies around brands and leading corporate individuals.
Appealing stories
Appealing stories that you cannot really prove as there is no evidence - but many people will like them. This type of global brand development is built on associating emotions that gives the receiver a feeling of being part of something bigger than just a commercial transaction or relation.
THE IMPACT OF Corporate Religion ON BUSINESS AND SOCIETY is the first article of three, launching long term research projects to analyze the modern corporate role in society. The second article will discuss visions and realities, threats and possibilities. The third article will describe potential solutions and alternatives to the present.
Interested? Contact us at knock-knock@seekingtheobvious.com
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