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Join date: Aug 14, 2025
Posts (3)
Jul 3, 2026 ∙ 3 min
A Good Summer — And the Good Work Continues
By Owe Pettersson — Seeking the Obvious® Even if I won't close my laptop completely, I hope you can slow down for a few weeks and let the summer light do what it does. Before you do, take a moment to pause with me — not because I want to sell you anything, but simply to say: have a wonderful summer, and thank you for being part of what we're building. Here's a short recap of four things we've been putting our hearts into this year. The first thing we ever put out there was about why...
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Jun 12, 2026 ∙ 3 min
What if Anita Roddick had known this before she went to the stock market?
At Seeking the Obvious we have put out two things that truly matter to us: our mission *Value Change for Survival* and our vision *A Market with a Human Face*. But words are easy. What makes the difference is the structure behind them. That is why we want to talk about the Companization model. Hans Hassle started the first Companization with Plantagon. Not many people understand how deep that actually goes. This is not a company with nice values on the wall. It is a completely different...
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May 20, 2026 ∙ 3 min
The Law Was Written for Everyone — But Only a Few Could Read It
By Hans Hassle, Founder — Seeking the Obvious® & Juridikguiden.online There is a quiet injustice hiding in plain sight in most democratic societies. We tell people they live under the rule of law. We tell them they have rights — as tenants, as employees, as consumers, as citizens. We build elaborate legal systems, funded by public money, in the name of equality before the law. And then we write those laws in a language that only specialists can read. The result is predictable. People who can...
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